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商品編號： 9-817-001 出版日期： 2016/11/01 作者姓名： Cespedes, Frank V.;Hull, Olivia;Migdal, Amram 商品類別： Other 商品規格： 20p 再版日期： 2018/10/01 地域： Asia;Europe;Massachusetts 產業： Electronics manufacturing;Retail hardware 個案年度： 2015 - 2015
商品敘述：
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and Services Luke Winston wonders which strategy will double sales. Should he focus on direct sales or add more channel partners?
涵蓋領域：
Consumer markets;Marketing management;Entrepreneurial management;Growth strategy;Innovation;Manufacturing processes;Marketing channels;Marketing strategy;Product introduction;Product positioning;Sales and marketing;Sales team management;Start-ups
相關資料：
Case Teaching Note, (5-818-127), 18p, by Frank V. Cespedes
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